Integrations

TL;DR: Despora connects to four data sources: CallRail (required), Google Analytics 4 (recommended), Search Console (optional), and Google Ads (optional). Total setup time: under 5 minutes. All data syncing is free — you only pay for AI analysis credits.

CallRail (Required)

CallRail is the primary data source — it provides call recordings, transcripts, and source attribution.

Setup

1. In Despora, go to Settings → Integrations
2. Enter your CallRail API key and Company ID
3. Despora automatically configures the webhook endpoint for real-time call notifications
4. Run an initial sync to import historical call data

What Syncs

• All inbound calls, forms, and SMS with full metadata
• Call recordings (for Deepgram transcription)
• Source attribution data (UTM, source_name, source)
• Caller information (name, phone, location)

Google Analytics 4 (Recommended)

GA4 provides traffic data — sessions, users, page views, device categories, and geographic data.

Setup

1. Connect via Google OAuth in Settings → Integrations
2. Select your GA4 property
3. Despora begins syncing daily traffic metrics automatically

What Syncs

• Daily sessions, users, and page views by source/medium
• Device category breakdown (mobile, desktop, tablet)
• Geographic data by region/state
• Per-page traffic data with session duration

Google Search Console (Optional)

Search Console provides organic search performance — impressions, clicks, CTR, and average position.

What Syncs

• Daily organic impressions
• Click data by query
• Used to calculate organic visibility trends in the dashboard

Google Ads (Optional)

Google Ads provides spend data — the cost side of the ROI equation.

What Syncs

• Daily ad spend per campaign
• Used to calculate CPL, ROI, and per-campaign profitability

Data Syncing

All data syncing is free. Syncing Google Analytics, Search Console, CallRail, and Google Ads costs $0. Credits are only consumed when the AI analyzes a lead's transcript.