Google Killed GBP Call History — Here's How to Track Map Pack Leads
Your Map Pack listing is your best lead source. Google removed call history. Here is how to prove ROI on your GBP efforts.
What Google Took Away
In 2024, Google removed the call history feature from Google Business Profile. Businesses could previously see how many calls came directly from their GBP listing. Now that data is gone.
For local service businesses, this is a disaster. The Map Pack (3-pack) is often the #1 source of phone calls — and now you have no native way to track those calls.
The Workaround: CallRail + Despora
CallRail allows you to set up a dedicated tracking number for your GBP listing. When someone calls from the Map Pack, that specific number is dialed, and CallRail attributes it to GBP.
Despora then adds the intelligence layer:
- AI scores every GBP call for lead quality
- Revenue is estimated per call
- GBP-specific conversion rate is calculated
- You can compare GBP ROI against Organic, Google Ads, and other channels
Proving GBP ROI
Most businesses invest in GBP optimization (photos, reviews, posts, Q&A) without knowing if it generates revenue. With Despora, you can see:
| Metric | GBP Channel Data |
|---|---|
| Total calls from GBP | 22 |
| Qualified leads | 15 |
| Estimated revenue | $38,000 |
| Cost (GBP optimization) | $500/mo |
| ROI | 76× |
What to Do Now
- Set up a dedicated CallRail tracking number for your GBP listing
- Connect CallRail to Despora for AI call analysis
- Monitor GBP as a separate channel in your Despora dashboard
- Compare GBP lead quality and revenue against paid channels
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